Backwater Design Pvt. Ltd. offers design therapy to businesses and individuals. Our area of expertise is in developing visual systems that inspire creative business strategy. We like to believe our work speaks for itself. So for more information on how we do what we do, take a look at the 'the work' section. If you like what you see, let's talk about your next project.
Took up Art Direction in 1992.
Has been with: Grey, Leo Burnett, Ambience, Percept H, McCann.
Childhood ambition: to design film posters.
At age 16, bagged his first project: corporate identity
for his father's medical practice.
Collects. Collects. Collects.
Wishes he grew up in the 50s, when the typography was great.
Most afraid of letting commerce outweigh creativity.

Q: What would you do if you weren't in design?
A: Don't know.